Technology & AI

OpenAI launches beta letting businesses claim and manage ChatGPT profiles

The feature is part of a wider set of business tools in the chatbot, with business agents first offered to eligible U.S. e-commerce firms.

By Standard Topic. AI-generated from the reporting listed under Coverage. Published . Updated .

What happened

OpenAI launched a beta called Businesses inside ChatGPT, allowing companies to claim and manage their profiles, update their information, and track how users engage with them. The rollout includes a Business Hub showing mentions, profile views and clicks to websites. Verified Business Agents that can help users with tasks such as comparison shopping are first available to eligible e-commerce and online service businesses in the US.

Why it matters

The tools give brands a free route into ChatGPT conversations, while OpenAI also sells ads in the same space. Companies gain data on how often they are mentioned and how many users click through to their sites.

Timeline

  1. Nov 10, 1:00 PM ET: OpenAI said it was launching Businesses in beta within ChatGPT, letting companies claim and manage their profiles.
  2. Nov 10, 1:45 PM ET: OpenAI announced the ChatGPT Business Hub, which offers analytics on mentions, profile views and clicks to websites.
  3. Nov 10, 3:17 PM ET: Business Agents were described as letting eligible US e-commerce providers talk to customers directly inside ChatGPT.

Coverage

More from Technology & AI

All Technology & AI news · Technology & AI story archive