Entertainment

Gunna starts SB THE LABEL with Atlantic Music Group backing

Rapper Gunna has started a new label, SB THE LABEL, through a partnership with Warner's Atlantic Music Group. Its first signings are three Atlanta acts, and Gunna released a single with a video featuring Coco Gauff.

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What happened

Rapper Gunna has launched SB THE LABEL in partnership with Warner's Atlantic Music Group. The label's first three signings are Atlanta artists Casper Bluff, Nechie and Dracc. Gunna also released a new single, tied to a music video featuring Coco Gauff.

Why it matters

The reports give no wider impact of the launch. The label begins with three signed artists and a new single release.

Timeline

  1. Oct 12, 7:14 AM ET: Gunna launched SB THE LABEL in partnership with Atlantic Music Group, signing Casper Bluff, Nechie and Dracc as its first artists.
  2. Oct 12, 2:31 PM ET: Gunna released a new single with a music video featuring Coco Gauff ahead of his upcoming project.

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