OpenAI expands ChatGPT advertising with new formats and lower prices
OpenAI has rolled out new visual ad formats, performance emails and a redesigned conversions page for ChatGPT ads. The company also cut ad prices and recruited advertising talent.
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What happened
OpenAI announced a series of updates to ChatGPT Ads, including new visual ad formats, a redesigned conversions page, performance emails, new measurement partners and a bug reporting and feedback system. The company is also cutting ad prices, adding campaign tools and recruiting advertising talent.
Why it matters
ChatGPT has emerged as one of the platforms advertisers are most likely to increase spending on over the next year. Challenges remain in tracking ad performance.
Timeline
- Oct 19, 7:11 AM ET: OpenAI announced product updates to ChatGPT Ads, including new visual ad formats and a redesigned conversions page.
- Oct 19, 10:08 PM ET: OpenAI cut ad prices and added campaign tools while recruiting advertising talent, with ChatGPT reaching 60,000 advertisers.
- Oct 20, 3:18 PM ET: OpenAI pitched brands on image ads appearing alongside AI-generated images in ChatGPT.
Coverage
- Inside OpenAI’s pitch to brands for ads alongside AI-generated images in ChatGPT (adage.com)
- ChatGPT hits 60,000 advertisers as OpenAI cuts prices (digitimes.com)
- ChatGPT Ads New Ad Formats, Updated Conversion Page, Performance Emails... (seroundtable.com)
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