Globo and Endemol Shine Brasil form alliance for unscripted entertainment formats
The two companies plan to build new unscripted properties from Brazilian or international material. Their stated goal is to create hits that can succeed across borders.
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What happened
Globo and Endemol Shine Brasil have formed a strategic alliance to create unscripted entertainment properties, sourced from Brazil or abroad. Endemol Shine Brasil is part of Banijay Latin America, while Globo is described as Latin America's largest media company. The partners aim to co-create new formats that could become the next generation of successful international franchises.
Why it matters
The partnership is intended to develop formats that could achieve success beyond Brazil. Its stated ambition is to produce major global entertainment intellectual property.
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