Trump pushes to rename AI as 'super intelligence'

Major tech firms have shown little visible change in how they describe their products, despite ridicule of the president's effort.

By Standard Topic. AI-generated from the reporting listed under Coverage. Published October 11, 2026. Updated October 12, 2026.

This story is no longer being updated. It reflects reporting up to October 11, 2026.

What happened

President Donald Trump has proposed replacing the term artificial intelligence with super intelligence. The idea has drawn mockery, and China uses a term meaning human-made. Some Silicon Valley leaders are reportedly adopting the new wording, while major tech companies have changed little in how they describe their products.

Why it matters

Trump has also said that using the term artificial intelligence marks someone as an enemy.

Timeline

Oct 11, 12:00 PM ET: Trump turned to a rebrand after failing to win public support for AI data centers.
Oct 11, 2:33 PM ET: Some powerful Silicon Valley figures began falling in line with the renaming effort.
Oct 11, 10:30 PM ET: The push drew mockery, with little apparent change in how major tech companies describe their products.

Coverage

Trump Says Calling It ‘Artificial Intelligence’ Makes You the ‘Enemy,’ But Marjorie Taylor Greene Doesn't Seem to Care (Yahoo News) October 11, 2026
Silicon Valley is falling in line with Trump’s attempt to rename AI (Terrence O’Brien) October 11, 2026
Trump really wants to make ‘super intelligence’ happen. Is it going to happen? (CNN) October 11, 2026
What’s in a name? Trump calls it ‘SI’. China calls it ‘human-made’ (South China Morning Post) October 11, 2026
It's not 'AI,' and it's not 'superintelligence.' So, what is it? (Chris Stokel-Walker) October 10, 2026

Trump pushes to rename AI as 'super intelligence'

What happened

Why it matters

Timeline

Coverage

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