CII lays out roadmap to close India's $36 billion media gap
The Confederation of Indian Industry says media and entertainment growth must accelerate from 9 to 15.3 per cent annually to reach the $100 billion ambition.
By Standard Topic. AI-generated from the reporting listed under Coverage. Published . Updated .
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What happened
The Confederation of Indian Industry outlined a roadmap to close a $36 billion gap toward India's $100 billion media and entertainment ambition. It says annual growth must rise from 9 per cent to 15.3 per cent, with policy reforms, stronger monetisation, investment and intellectual property development central to the effort. At the CII Big Picture Summit 2026 in Mumbai on October 15, Information and Broadcasting Secretary Chanchal Kumar said India must build homegrown media companies that can compete internationally.
Why it matters
India must build homegrown media and entertainment companies that can compete globally rather than remaining a large market for foreign content.
Timeline
- Oct 15, 6:09 AM ET: The Confederation of Indian Industry outlines a roadmap to bridge a $36 billion gap in India's $100 billion media and entertainment ambition.
- Oct 15: At the CII Big Picture Summit 2026 in Mumbai, Information and Broadcasting Secretary Chanchal Kumar says India must move beyond being a large market for global content.
- Oct 15, 3:46 PM ET: YouTube India managing director Gunjan Soni says the creator economy is becoming a media powerhouse, supporting nearly a million jobs in 2025.
Coverage
- India Targets $100 Billion Media and Entertainment Industry (StratNews Global)
- India must leverage AI, cultural soft power to shape global media industry: Rajan Navani (Economic Times)
- India’s creator economy evolves into a media powerhouse, says YouTube India MD Gunjan Soni (Economic Times)
- CII outlines roadmap to bridge $36 bn gap in India's $100 bn M&E ambition (Business Standard)
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