Media

Gaurav Banerjee urges Indian media to rethink business models

At a CII summit in India, SPNI chief Gaurav Banerjee told media firms to overhaul their economics and prove returns to advertisers, while MIB Secretary Chanchal Kumar urged investment in original IP and creators.

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What happened

At the CII Big Picture Summit in India, Gaurav Banerjee, managing director and CEO of SPNI, said the media and entertainment industry must fundamentally rewrite its economic models and show advertisers credible evidence of returns. MIB Secretary Chanchal Kumar urged the industry to invest in original intellectual property and back creators, saying growth depends on connecting creative talent, technology, IP, capital and international markets. Banerjee also called for an AI-enabled creative stack and a forward-looking IP framework.

Why it matters

Kumar said the next phase of growth would depend on the industry's ability to connect its key resources.

Timeline

  1. Oct 15, 1:58 AM ET: Gaurav Banerjee, MD and CEO of SPNI, told an industry event that media economic models need a fundamental rewrite.
  2. Oct 15, 2:47 AM ET: MIB Secretary Chanchal Kumar urged the media industry to invest in original IP and back creators at the CII Big Picture Summit.
  3. Oct 15, 7:47 AM ET: CII released a white paper calling for a responsible AI framework covering content labelling, consent for voice and likeness, copyright licensing and reskilling.
  4. Oct 15, 1:24 PM ET: Banerjee emphasized the need for an AI-enabled creative stack and suggested collaboration between educators and technology companies.

Coverage

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