Brands rush to hire in-house TikTok Shop marketing teams
Employers such as Bloom Nutrition and Estée Lauder are creating internal positions for social commerce, which one outlet calls the hottest jobs in the field.
By Standard Topic. AI-generated from the reporting listed under Coverage. Published . Updated .
This story is no longer being updated. It reflects reporting up to .
What happened
Companies including Bloom Nutrition and Estée Lauder are rapidly assembling in-house teams to run TikTok Shop. These positions are being described as some of the most sought-after roles in the marketing job market.
Why it matters
The trend points to strong hiring demand for marketing specialists who can work with TikTok's shopping feature.
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