Meta lets Facebook users tailor their Feed and Reels
New AI-powered options let people add or drop topics shaping what shows up in their feed.
By Standard Topic. AI-generated from the reporting listed under Coverage. Published . Updated .
This story is no longer being updated. It reflects reporting up to .
What happened
On October 13, 2026, Meta announced AI-powered tools that let Facebook users directly shape what appears in Feed and Reels. The main feature, called Your algorithm, lets users add and remove the topics that steer their recommendations. Users can also type plain-language requests through a chatbot prompt, and those changes update within one session.
Why it matters
The changes give users more say over the content they see in Feed and Reels. Creators and advertisers also receive a signal they cannot see.
Timeline
- Oct 13, 1:15 PM ET: Meta announces AI-powered tools, led by a feature called Your algorithm, for managing topics in Feed and Reels.
- Oct 13, 4:04 PM ET: Facebook's updated system lets users add or remove interests through a new chatbot prompt.
- Oct 13, 4:50 PM ET: Feed and Reels begin accepting typed interest requests that update within one session, and Meta adds LLMs to ranking.
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